Verb Technology Secures $558M for Toncoin Treasury Strategy, Announces Rebrand to TON Strategy Co.

Nasdaq-listed Verb Technology has raised $558 million in a private placement to create the first publicly traded company focused on holding Toncoin (TON) as a treasury reserve asset. The oversubscribed round, led by Kingsway Capital, saw participation from over 110 institutional and crypto-native investors, demonstrating strong institutional confidence in Telegram's blockchain ecosystem.

Key backers including Pantera Capital, Animoca Brands, and Kraken highlight TON's integration with Telegram's 900 million-user platform. The company will rebrand as TON Strategy Co. (TSC) and allocate most of the capital to acquire and stake TON, establishing a hybrid treasury model that combines asset appreciation with staking yield generation.

This strategic shift leverages Telegram's positioning of TON at the center of its Mini App platform, providing developers direct access to a vast user base. The MOVE follows recent reports of the TON Foundation seeking $500 million for similar treasury infrastructure.